HERRON: Five years after graduating with a B.F.A., your client list includes Adidas, ESPN, HGTV, and New York Times Magazine. What was your first big break?
My first break was Adidas because it showed me the side of commercial photography that I was really interested in – the big scale lighting, strokes, backdrops, and large production teams working together for a single image.
HERRON: What are some of the biggest technical challenges you've had to overcome with your image-making process?
Good question. File management is so important when you are processing 500-1,000 images a week. Being able to go back two or three years and quickly find a single image that a client wants is something that every photographer should be able to do and it's not easy.
Another thing that is a challenge is the popularity of photography with social media. Clients are less willing to pay big bucks for photos because the medium is so common place now. Everyone is a photographer… but not everyone is a good photographer.
HERRON: In what ways did your time at Herron prepare you for this career path or impact you creatively?
Herron was such an incredible experience for me. I really grew up in those four years because of the faculty. Andrew Winship was a great professor who made me think outside of the box and to see the things around me in a different light. He was the reason I received a summer-long fellowship at Ox-Bow School of Art in Michigan.
Secondly, Linda Adele Goodine [a former Herron photography professor] was an incredible mentor to me and paved the way for my career. I was her studio assistant for three years and learned the ins-and-outs of photography, both the technical and the theory. I don't think I would have gone to San Francisco Art Institute and receive my master's if it was not for her.
HERRON: Which photograph or series are you most proud of and why?
A collaboration with Johnathan Baker (B.F.A. Photography '15) my senior year of undergrad at Herron is still something I look back on and am truly proud of. Our exhibition was titled "Four Wide on the Backstretch" and it taught me a lot about the importance of collaborating because when it is done right, amazing things can happen.